The Craftsman’s Guide to Better Leads

Are You a Skilled Tradesman Who’s Not Getting Enough Leads from Your Website?
Your craftsmanship is top-notch, but if your online presence doesn’t reflect that, you’re leaving money on the table.
Whether you’re a cabinetmaker, contractor, HVAC pro, or another hands-on professional, having a clear, trustworthy website and brand can turn lookers into leads.
That’s why we created The Craftsman’s Guide to Better Leads — a free, no-fluff resource with actionable tips to help you attract more clients without paying for ads or chasing cold leads.
Here’s What You’ll Learn in the Free Guide:
- How to make your brand stand out and build trust instantly
- Website structure basics that help customers (and Google) understand what you do
- How to use real jobsite photos, reviews, and clear calls-to-action to drive conversions
- A quick self-check to spot weak links in your current setup
Why This Guide Matters
Most contractors still rely on referrals, but customers are checking you out online before they call. If your site doesn’t load well on phones, has multiple H1 tags, or lacks personality, it’s working against you.
This guide shows you exactly what to fix—and what to avoid—so you can focus on doing great work while your website does the selling.
Download the Free Guide Below (Click the Three Dots)
Or, reach out and I’ll send you a copy directly along with a free audit of your current website and branding.
About the Author
Ronnie Lee Roberts II is the founder of R.L. Roberts II Design, LLC, a creative partner for skilled trades and contractors looking to sharpen their brand, grow online, and generate leads through better design. Based in Southern Maryland, Ronnie works closely with tradespeople to create clean, professional branding and websites that bring in real business.

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