CULTURE

“We’ve been dealing with invisibility. We started realizing…



“We’ve been dealing with invisibility. We started realizing we’re kind of fading. So many of our friends say that: that they’re becoming invisible. Everybody needs a welcome from somebody else so that they can feel useful. It’s a real source of energy. And when you realize you’re not getting that as much, what happens is you get scared. And you also say: maybe we could do something a little different. So at some point we came up with the idea of the cute older couple. We were hoping to find some younger friends. We’ve always been attracted to younger people. You know, young people struggle. So we like to support them and wish them well and give them a lot of approval. And young people need cute old couples. They love cute old couples. So we decided to play it up a little bit. That’s what it is: ‘play.’ It’s really play. Have you ever seen two dogs greet each other? One dog will drop down, and bam, suddenly they’re playing. I think that’s what we’re doing. We’re inviting a play response.”



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